Thursday, April 1, 2010

CEVA Logistics Sign Supply Chain Contract With Proctor And Gamble

Will Handle Arabian Freight
Shipping News Feature

UAE – CEVA Logistics, a leading global supply chain management company, signed an agreement with Procter & Gamble (P&G), the largest consumer packaged goods company in the world, to provide integrated supply chain services in Dubai.

CEVA will manage customs clearance activities for P&G’s Fast Moving Consumer Goods (FMCG), transporting the products from the port to CEVA’s state of the art warehouse and office facility, recently opened in the South Area of Jebel Ali Free Zone, Dubai.

The logistics operator will take charge of warehousing activities and manage the outbound distribution of P&G’s products in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain and Yemen.

Al Rajwani, P&G's Vice President and General Manager, Arabian Peninsula and Pakistan, said: “P&G and CEVA have chosen to partner in this strategic area of the world and this is a strong start to our collaboration in the Central Eastern Europe, Middle East and Africa (CEEMEA) region.

"Our new logistics partner will support us in the management of our supply chain through smart and responsive solutions, designed to satisfy our specific needs,” he added. 

Gianfranco Sgro, President of CEVA for Southern Europe, the Middle East and Africa, said: “We are proud that a leading company like P&G has chosen CEVA to manage its logistics activities in the Middle East.”