Monday, August 15, 2016

Drink Up to Support Merchant Fleet Sailors Charity with New Coffee Launch

Novel Way to Aid Crews from Container and Other Cargo Vessels
Shipping News Feature
UK – WORLDWIDE – A maritime charity, the Sailors’ Society, has come up with an innovative way to both communicate what it does and raise income simultaneously. BySea coffee is a commercial first for the international charity which it says represents a ‘sea change’ in coffee with 100% of profits supporting the charity’s work with seafarers and their families around the world. For nearly two centuries the organisation, originally formed as the Port of London Society, the Sailors’ Society has supported the crews of merchant vessels, from latter day sailing ships to the ultra large container vessels of today, with its pastoral services

The charity says the new coffee brands are both ethically sourced and socially responsible, the first two blends from India and Brazil were specifically chosen as the charity is expanding its work in these countries. Sailors’ Society CEO, Stuart Rivers, commented:

“More than 90% of everything we own and use comes by sea, [carried] by seafarers who are typically away from home for nine to twelve months facing violent storms, loneliness and isolation and even piracy and terrorism. BySea, even just by the name, reminds us of the journey our coffee has made before it reaches our cup.

“The Sailors’ Society will be 200 years old in 2018 and looking to the future we are finding ways of diversifying our income. Everyone needs coffee so this is a way every individual, office and church can help support the work we do, whether that’s helping a seafarer talk to loved ones back home or building classrooms for children in the Philippines. BySea coffee is the just the start, more BySea products are planned.”

The BySea Land Rover has been out and about distributing samples of the new brand and anyone can purchase their own supply from the BySea shop.