Tuesday, June 17, 2014

Essex Freight Forwarding Outfit Brings Chinese Office onto the Books

Expansion into Asian Market for Published Media Specialist
Shipping News Feature

HONG KONG – UK – Essex headquartered freight forwarding outfit the Woodland Group has a twenty year pedigree when it comes to serving the supply chain needs of the book trade, principally under its former persona as Bookbridge, and the company continues to export more magazines from the UK than any other logistics company. These days under the Woodland Media banner, it continues the tradition globally and the company has now opened a new office in Hong Kong, boosting its services to publishers active in the Chinese market.

The new Hong Kong operation, which officially opened earlier this month, has been established with the support of Woodland's long-term agency partner IFB International Freightbridge Ltd and Chinese logistics veteran Sabrina Auyeung, for 33 years the Managing Director of Activair (Hong Kong), has been appointed Director of Woodland Media (Hong Kong) Limited. She commented:

"Despite the rise of electronic devices, the demand for English language books, magazines and printed matter in China is as strong as ever. Opening a dedicated Woodland Media office in Hong Kong is an exciting opportunity and I am delighted to be joining the team."

Woodland’s concentration on the publishing sector has led to some notable successes, in 2010 the company collected the BIFA Special Services Award for the progress it had made the previous year when it jumped 65 places in the IATA league table, principally due to media shipments. Explaining the decision to open in Hong Kong, Kevan Childs, Head of Woodland Media, said:

"Hong Kong remains an important hub of international business and decision making, particularly in the publishing sector. The new operation will support Woodland Media's existing offices in Chelmsford and Heathrow and Atlanta, New York and Chicago. I have no doubt Sabrina and her team will make a success of the new venture, formed in the fortuitous Year of the Horse."