Thursday, August 19, 2010

Japanese Container Line Foots The Shipping Bill For Kids Shoes

MOL Steps Up for African Children
Shipping News Feature

JAPAN – AFRICA - Mitsui O.S.K. Lines (MOL)today announced the company’s agreement to cooperate on a Japanese Organisation for International Cooperation in Family Planning (JOICFP) project to distribute shoes to needy children in Zambia. MOL will provide containers in service for the shoes, shipping them by sea to the port of Durban, South Africa, a gateway port to Zambia. On August 17, soccer balls and other supplies collected at Sogo & Seibu department stores based on a World Cup-related initiative, as well as children’s shoes, were loaded on the containership MOL Empire in the Port of Tokyo.

“Contribution to the United Nations (UN) Millennium Development Goals” is one of the stated goals of MOL’s social contribution activities. The UN Millennium Development Goals aim to achieve measurable targets such as eradicating extreme poverty and hunger, combating diseases, and reducing child mortality by 2015. MOL will work proactively on activities that help achieve those goals as it grows in step with the development of the global economy and societies around the world.

The Japanese Organization for International Cooperation in Family Planning is a non-governmental organization aiming to contribute to the welfare of local residents by conducting research related to family planning and maternal and child health in developing nations, and by providing the necessary aid. It was founded in 1968 and conducts activities in nearly 30 nations worldwide.

Photo : Image from JOICFP detail from image by Hiroyuki Yamada