USA – Coyote Logistics has been selected by Heineken USA as its national freight forwarder. The contract will see Coyote responsible for outbound transportation of Heineken’s Dutch brand portfolio from its ‘Demand Point’ hubs.
“We are thrilled to have been awarded this opportunity and to work with an iconic portfolio of brands,” said Jeff Silver, chief executive officer, Coyote Logistics.
“The cooperation and creativity of the Heineken USA team has inspired us to advance a solution that will help us to maintain and potentially increase service levels while driving efficiencies throughout their supply chain.”
Heineken currently operates six Demand Point facilities across the USA and has taken great steps in improving its supply chain efficiency. Despite importing product from breweries 3,000 miles away, Heineken USA has decreased order lead time from brewery to store shelf from 10 weeks in 1996 to 7 days presently.
“Our supply chain has been a competitive advantage for us,” said Dan Sullivan, chief financial and operating officer, Heineken USA.
“We believe this decision further demonstrates our commitment to continued improvement.
“Coyote has shown both thought leadership and executional excellence and we look forward to working with them."
(pic: © Heineken)
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