Tuesday, August 18, 2015

Torque Gathers Hope as Freight and Logistics Group Picks Up New Fashion Label

Familiarity Breeds Success for Yorkshire Headquartered Supply Chain Group
Shipping News Feature

UK – The latest addition to the name of fashion has chosen Leeds headquartered logistics group Torque to handle its freight, warehouse and distribution operation. Hope is a start-up fashion house backed by, amongst others, Lord Stuart Rose the ex Marks & Spencers boss. The company is to target women over 40 with an online catalogue of various fashions mainly limited to just three sizes. Hope boss Nayna McIntosh selected the supply chain provider having worked with Torque for over twenty years, partly when she herself worked at M&S and also at ASDA when helping launch the ‘George’ brand.

Torque is to provide a complete suite of services including freight forwarding; e-fulfilment; customs support; quality checking; pick and pack; personalisation; distribution and returns management. There will also be a selected gift wrapping service including bespoke personalised messages. Stewart Firth, head of operations, Torque, said:

“We are excited to be involved with this new and exciting brand and look forward to working with them to grow into an established and successful label.”

Hope will back up its online sales via its soon to be launched website with ‘pop-up boutiques’ and 60% of its merchandise will be sourced from the UK with the balance from Italy. The company should not be confused with the Swedish Hope brand, although one wonders how use of the same name will be received in Scandinavia.